|Graph from Goodreads|
The tireless interviewer Morgen Bailey has me on her site right now - she asks some pertinent questions and I had fun answering. She interjects with oohs and aahs and can get quite animated at some responses. She places relevant links and has accumulated a huge bunch of followers who hang on her every word. That's what I call attention. Most of the authors she plies with questions return the favour and receive more web attention themselves by announcing their presence on her site, and so it goes. It's a very effective way of garnering a following.
It is just as foolish to wonder how many site managers, authors, promoters, publicists and general writers are doing all this, as it is to try and figure how to devise stunts that will bring a stampede of clickers onto any website. Even the most avid number-cruncher will tell you that pure chance plays such a big part in how hits happen, that trying to understand how it happens, or why, or trying to replicate a rush is a complete waste of time. I know that there are grown adults out there whose entire careers ride on being able to prognostigate, plan, manage and direct web traffic, and I salute them all. But I also salute those who try and do the same with the stock market and the pacing and racing industries. The only sure thing about them is that someone makes some money sometime.