Rosanne Dingli

Rosanne Dingli

Monday, October 14, 2013

The democratization of publishing

Pic: audioboo.fm
Anyone can busk. I could take a ukelele out to the mall tomorrow, and having paid for my spot, can strum away to my heart's content. But perhaps not to the contentment of the hearts of those who stop to listen ... or hurry quickly away.

Because you see, I can't play the ukelele.

The book world has become a mall in which many are strumming an instrument they cannot yet play. New writers are there practising, and some readers might stop to 'listen', and even throw in a coin as encouragement. Some might not even notice that these newbies can't play, which is fine. It's okay for people to entertain each other at any level.

So what, you ask - is it acceptable for sub-standard writing and amateurish books to flood the market, to be bought by unsuspecting readers? Well - the answer is complicated and far too complex to put inside one of these blog boxes, but the short answer is yes.

Yes! Yes? Yes - when an industry is democratized, anyone can play. Writing and reading do not make much noise, so it's all right to 'busk', even if you still not have achieved 'the' standard, something that used to be decided by gatekeepers before all this democratization began. When something is democratized, it is by definition decided by the people. In this case, the people who read and buy books. The process is known to us - we vote. We also vote with our wallets when we purchase books, and we buy what we want. It's not so hard to find out if a book reaches our standards.

Purchase here
Democratization reduces something to its most useful level. So the factor, the criterion by which books are regarded now, is UTILITY. If readers feel a book is useful to them, for reasons of entertainment, edification, or education, they buy it. Your book, dear literary busker, is graded, rated and ranked only by this expedient. But ... but this is economics, you cry in disgust.

Very, very basic economics, I'm afraid. Because in addition to not being able to play a ukelele, I cannot do much with economics, maths, or metal work. I am useless at sailing too. But I can write a mean book. I have written and published several, all on my own. I'm an independent author who has been 'busking' for some time. And amazingly, people stay to listen, because by their judgement, and no one else's, they regard my books to be useful to them. Because no one else has decided but me whether the books are 'good', or 'ready to go', it's up to readers to decide whether they want them.

Democracy is probably not perfect, but it's the only system that works well for decisions that involve transactions and interactions between people. It might just work for creating, buying, and selling books. Because you see, it is perfectly possible to walk away.

Tell me what you think about the concept of utility and democratization of industries.

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9 comments:

  1. I have to enjoy it if only because authors I might never have had the opportunity to read are made accessible to me.

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    1. Yes, accessibility has certainly increased, it's true.

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  2. I agree with you, Rosanne!

    On one hand, I hate to waste money on books I don't end up liking--but I was doing that with traditionally-published books. On the other, I've found a lot of books and authors I really enjoy that would never have seen the light of day, let alone an audience, without the benefit of self-publishing,

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    1. Yes - some real gems (and some real doozies) do appear from time to time, Norma.

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  3. Like in all endeavors allowed the freedom of democracy- the cream rises to the top. Well said.

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  4. I've always been a democrat, and a musician too, but never a busker. Your analogy provokes thought, Rosanne. I've just completed two concerts on stage with my trio of young vocalists and won heart-warming plaudits--as well as the money the audience paid for seats. A number of factors drew people to the show, but a major one was that the producers had proven over the years they could recruit good musos and put on a great show. Perhaps the producers are the equivalent of the traditional publisher, whose reputation and resources give gravitas the authors in the stable. In this new democratic world of publishing, as an unknown independent author I somehow have to draw people to my book--all by myself. Perhaps I'll get out on the footpath with book in hand--and sing.

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  5. Yes, Stephen - that's more or less what we all have to do. And often.

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