Visitors do not leave a trace on the web - no grubby fingermarks or footprints - but they need to be rewarded with something other than the same old, same old. So I went for burgundy linen and reddish decor, with light backgrounds for text.
Which brings me to the first important element on a website: absolutely fresh, clear crisp text on light backgrounds. Two reasons: fast to load, easy to read. I read a post that declared male readers prefer dark backgrounds - I believe they like to create dark backgrounds, not read the text that's on them. There is no clear distinction between genders when it comes to reading: we all like instant legibility.
I also dispensed with a lot of clutter, which is something I could not bring myself to do at home. Out went some of the pictures, many links, and some useless affiliations that never earned me the money they promised. Rule number two: less is less. It's not more, it's less burdensome. It's lovely and roomy and does not demand anything from the visitor but to enjoy genuine offerings. From me, an author, it's writing, information, and books, books, books.
I do hope you will pay a visit - after all, I have done a lot of work in preparation for the next time you pop in to see me. You are very welcome at Rosanne Dingli's Author Website.
How do you feel about changes you find on the web? Do you take kindly to renovations at sites you visit frequently? How often do you change the decor on your home site? Leave your opinions - I'd love to hear them.